PROJECT: CAMPNADO REBRAND
Background:
Campnado is home to a wealth of information about camping, backpacking and RVing. They publish in-depth lists comparing different campsites and many other resources for outdoor enthusiasts of all skill levels. Campnado had already been established, but the design was a bit of an afterthought and always meant as a placeholder. With a growing number of users and events scheduled, it was time to bring their visual identity to the same level as their content.
With this in mind, the goal of the rebrand was to refine and sharpen Campnado's appearance without straying too far from the original concept. There were a few assets that could not be changed, so the update needed to fit somewhat seamlessly with the original design. The color pallete and the form of the logo (split with two colors) would remain the same.
Deliverables:
Updated Brand Identity, Website Design, Merch for Events, Posters/Graphic Elements, Social Media Templates
