PROJECT: 4x6 CLUB
BACKGROUND: 4x6 Club is a new platform that allows photographers and other artists to sell limited edition prints of their work in a unique, collectible format. This includes a display box (featuring a pull out, drawer-style opening to reveal the photos), a poster featuring the images, and 12 double-sided photo prints where the artist can use the backside to add notes.
4x6 Club was in the initial planning phase and the visual identity needed to be built from the ground up. Some of the key reference points for the design included vintage auto ads, video games, 4x4 off-road logos, and drugstore film-return envelopes.
DELIVERABLES: Brand Identity System, Product / Packaging Design, Visual Assets / Posters, Stationery (Artist Packet)
